DEREK LAM - RENT THE RUNWAY

CREATED PRINT COLOR PALETTES FOR SPRING '18 CAPSULE COLLECTION FOR RENT THE RUNWAY BY DEREK LAM 10 CROSBY. USED PHOTOSHOP TO SELECT NEW COLOR STORY AND RECOLOR EXISTING ARTWORK

THE BELOW ORIGINAL PRINT WAS BLACK BACKGROUND WITH RED MOTIF. THE ASK WAS TO MAKE THE PRINT MORE FEMININE FOR THE RENT THE RUNWAY CUSTOMER

I CREATED THE BELOW TWO COLOR PALETTES UNDER TO BRING A SENSE OF FEMININITY AND SPRINGTIME TO THE COLLECTION WHILE MAINTAINING DEREK LAM'S ICONIC NEW YORK DOWNTOWN SENSIBILITY

COLOR DEVELOPMENT PROCESS

PATTERN AND COLOR CUSTOMER FEEDBACK

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